After-hours lead calculator
Estimate the enquiries and revenue opportunity from visitors outside your business hours.
Estimate your opportunity
Adjust the assumptions to see a simple monthly and annual estimate.
Potential after-hours leads currently missed 35 / month
What does After-hours lead calculator do?
Estimate the value of enquiries that arrive when your team is unavailable. Start with monthly traffic and conversion rate, then adjust the after-hours, missed-lead and capture assumptions to reflect your business.
How to use this tool
- 01
Enter your monthly traffic and after-hours share.
- 02
Adjust conversion and close rates to reflect your business.
- 03
Compare the estimated enquiries and revenue opportunity.
Example inputs
Use this example as a starting point, then replace it with your own details.
Limits and what to check
This is a scenario estimate, not a revenue forecast. Captured leads equal visitors × conversion rate × after-hours share × missed-lead share × capture rate. Estimated revenue multiplies captured leads by close rate and average sale value. Percentages are converted to fractions; annual value is monthly value × 12.
This tool runs in your browser and does not use an AI model.
Frequently asked questions
Using the tool
Q1Is this a revenue forecast?
No. This is a scenario based on the assumptions you enter, not guaranteed additional sales.
Q2How is the after-hours estimate calculated?
Visitors are multiplied by your lead rate, the after-hours share, the share currently missed and the share you expect to capture. Revenue applies your close rate and average sale value.
Q3Where can I find my after-hours share?
Your website analytics can show visits by hour of day. Compare visits outside your staffed hours with the total for a typical month.
Q4Is anything I enter in the simulator saved?
No. The scenario is calculated in your browser, does not use an AI model and is not stored.
AI Smarty for your website
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Create an AI agent using your website and documents. Give visitors a way to find answers and leave an enquiry, even when your team is unavailable.
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Creating an agent is separate from using this tool. Your tool inputs are not added to an agent automatically.