# After-hours lead calculator

Estimate the enquiries and revenue opportunity from visitors outside your business hours.

Canonical page: https://aismarty.com/tools/after-hours-lead-capture-simulator

## Purpose

Estimate the value of enquiries that arrive when your team is unavailable. Start with monthly traffic and conversion rate, then adjust the after-hours, missed-lead and capture assumptions to reflect your business.

## How to use this tool

1. Enter your monthly traffic and after-hours share.
2. Adjust conversion and close rates to reflect your business.
3. Compare the estimated enquiries and revenue opportunity.

## Example inputs


## Limits and what to check

This is a scenario estimate, not a revenue forecast. Captured leads equal visitors × conversion rate × after-hours share × missed-lead share × capture rate. Estimated revenue multiplies captured leads by close rate and average sale value. Percentages are converted to fractions; annual value is monthly value × 12.

## Frequently asked questions

### Is this a revenue forecast?

No. This is a scenario based on the assumptions you enter, not guaranteed additional sales.

### How is the after-hours estimate calculated?

Visitors are multiplied by your lead rate, the after-hours share, the share currently missed and the share you expect to capture. Revenue applies your close rate and average sale value.

### Where can I find my after-hours share?

Your website analytics can show visits by hour of day. Compare visits outside your staffed hours with the total for a typical month.

### Is anything I enter in the simulator saved?

No. The scenario is calculated in your browser, does not use an AI model and is not stored.

## Related tools

- [Business hours coverage calculator](https://aismarty.com/tools/business-hours-coverage-calculator)
- [Lead response time calculator](https://aismarty.com/tools/lead-response-time-calculator)
- [Appointment booking ROI calculator](https://aismarty.com/tools/appointment-booking-roi-calculator)
- [All tools](https://aismarty.com/tools)